Prepare Your Presentation
Personalize your presentation to fit your audience. You may be presenting the same material that you have used a hundred times before. Do what you can to personalize for this group. Add logos and material that is relevant to their business. Not only will it show that you took the time to prepare, but it will tie in what they are most familiar with and make them more comfortable.
Now that you have people attending your lunch and learn, make sure your presentation is engaging and informative. A lot of people naturally want to make their presentations more vibrant with their own personal antidotes. Although a little charisma is great, distracting the client from the product or service is not the most effective way to win them over. They are attending to learn about what you have to offer and need the facts to do so. A great way to conclude your presentation is a product or gift card giveaway. When they see that product or gift card, they will think of you.